Back in September we did a Top 25 eBay Reseller list. We ranked eBay sneaker sellers by number of sneakers sold and total sales (in dollars) for the 12 months prior to September 2013, based on the 722 sneakers that we tracked at that time. A few weeks ago, TheShoeGame was nice enough to share the data that we collected in an article on their site (which has become a habit for them).
TheShoeGame article generated decent interest from the sneaker community, and we now have another 4 months and 110 sneakers in our database, so it seemed like a good time to refresh (and improve) our eBay seller analysis.
To start, we’ve upped the list from 25 to Top 50 and are ranking by dollars, not number of sales. We’re using 2013 eBay sales, all sizes, all conditions, for the 830+ sneakers listed in this edition of the Sneaker Price Guide. Here’s the new list, including previous rank:
Top 50 Ranking – By Sales
Seller | Volume | Sales ($) | Rank | Prev. Rank |
solesupremacysales | 7,455 | 1,390,727 | 1 | 1 |
thecoolshoeshine | 4,023 | 1,043,830 | 2 | 2 |
iconic_footwear | 1,169 | 273,340 | 3 | 10 |
kixrx | 1,048 | 269,064 | 4 | 6 |
valerio-e38 | 1,117 | 244,825 | 5 | 8 |
sneakertique | 1,269 | 241,252 | 6 | 3 |
brooklynajays | 1,039 | 237,257 | 7 | 7 |
shoezeum | 632 | 218,236 | 8 | 4 |
number2377 | 769 | 190,142 | 9 | 5 |
dreamonblanket | 588 | 168,426 | 10 | 20 |
melissa-michigan | 540 | 151,703 | 11 | 17 |
yellownsxt | 581 | 137,216 | 12 | 11 |
nana4413 | 689 | 133,906 | 13 | 14 |
croatianstyle | 429 | 130,187 | 14 | N/R |
richiedge | 544 | 126,852 | 15 | N/R |
sole-ultimatum | 391 | 126,499 | 16 | 25 |
binnybox | 274 | 116,557 | 17 | N/R |
footsoldiers | 426 | 115,446 | 18 | 13 |
mr_evj | 324 | 112,372 | 19 | N/R |
completelocker | 439 | 109,562 | 20 | 15 |
mad4shoes-2012 | 361 | 100,635 | 21 | N/R |
ezsneakers12 | 261 | 98,228 | 22 | N/R |
keonhazelt | 427 | 88,933 | 23 | 19 |
tasmith9 | 321 | 85,734 | 24 | N/R |
shoe_depot | 443 | 85,451 | 25 | N/R |
soleoriginal | 322 | 84,867 | 26 | 24 |
sole_elite | 269 | 83,512 | 27 | N/R |
footageberkeley | 349 | 83,436 | 28 | N/R |
rcdewh | 284 | 80,398 | 29 | N/R |
temporadio | 367 | 80,284 | 30 | N/R |
blancopopular | 396 | 78,735 | 31 | N/R |
checkmarksthespot | 313 | 76,707 | 32 | N/R |
pondon | 214 | 75,712 | 33 | N/R |
atljerseys | 256 | 72,234 | 34 | N/R |
bossproducts336 | 259 | 71,673 | 35 | N/R |
soletitan | 309 | 70,384 | 36 | 12 |
sneakercandy | 293 | 69,568 | 37 | N/R |
sneaker2014 | 276 | 68,475 | 38 | N/R |
sneakerchamp619 | 202 | 67,673 | 39 | N/R |
txsneakerheads | 234 | 66,707 | 40 | 21 |
jerseysole1 | 244 | 66,301 | 41 | N/R |
sneakerkid | 131 | 66,106 | 42 | N/R |
vito4400 | 371 | 65,683 | 43 | 18 |
shoe_emporium | 321 | 64,602 | 44 | N/R |
pngee1 | 264 | 63,686 | 45 | N/R |
mbaymkt | 267 | 63,569 | 46 | N/R |
adogcool | 29 | 59,878 | 47 | N/R |
clabby93 | 262 | 59,089 | 48 | N/R |
nyzcorp | 312 | 59,047 | 49 | N/R |
amazing-flavor | 315 | 57,609 | 50 | N/R |
Numbers 1 and 2 retained their crowns, which is not surprising considering how much farther ahead of number 3 they both are (637% and 344% more, respectively, in number of sales). Our previous #9, highfashion85, disappeared from the list entirely – which is odd because 75% of the data was the same in both rankings. We have 8 new entrants into the Top 25, including croatianstyle who climbed the highest, all the way to #14. The ShoeZeum, whom we’ve been tracking separately, retained a spot in the Top 10 but dropped four spots to #8.
In addition to sales and dollars, we’ve conducted another analysis: Who has the highest prices?
We’ve calculated the average price of the DS shoes from each of the Top 50 resellers and compared those prices to the average prices we’ve calculated for the market as a whole (listed in our Sneaker Price Guide). We then calculated the average Price Deviation percentage for each reseller – that is to say, how much higher or lower their prices are from the average. For example, if reseller X has an average Price Deviation of +10%, that means that, on average, their prices on DS shoes are 10% higher than the rest of the market.
Here is a very detailed chart showing our results:
Top 50 Ranking – Highest & Lowest Prices
As an alternate view, here are the Top 50 resellers listed in order of average Price Deviation, from lowest prices to highest:
Seller | Price Deviation | Sales Rank | Volume | Sales ($) |
blancopopular | -8.3% | 31 | 396 | 78,735 |
sneakercandy | -8.2% | 37 | 293 | 69,568 |
solesupremacysales | -8.2% | 1 | 7455 | 1,390,727 |
shoe_emporium | -5.4% | 44 | 321 | 64,602 |
shoe_depot | -3.8% | 25 | 443 | 85,451 |
vito4400 | -2.9% | 43 | 371 | 65,683 |
valerio-e38 | -2.1% | 5 | 1117 | 244,825 |
nana4413 | -1.9% | 13 | 689 | 133,906 |
mbaymkt | -1.6% | 46 | 267 | 63,569 |
pngee1 | -1.0% | 45 | 264 | 63,686 |
bossproducts336 | -0.9% | 35 | 259 | 71,673 |
sneakerchamp619 | -0.9% | 39 | 202 | 67,673 |
temporadio | -0.8% | 30 | 367 | 80,284 |
tasmith9 | 1.2% | 24 | 321 | 85,734 |
mr_evj | 1.5% | 19 | 324 | 112,372 |
amazing-flavor | 1.9% | 50 | 315 | 57,609 |
sneakertique | 2.0% | 6 | 1269 | 241,252 |
rcdewh | 2.2% | 29 | 284 | 80,398 |
ezsneakers12 | 2.4% | 22 | 261 | 98,228 |
richiedge | 3.2% | 15 | 544 | 126,852 |
dreamonblanket | 5.0% | 10 | 588 | 168,426 |
completelocker | 6.0% | 20 | 439 | 109,562 |
iconic_footwear | 6.5% | 3 | 1169 | 273,340 |
kixrx | 6.8% | 4 | 1048 | 269,064 |
mad4shoes-2012 | 6.9% | 21 | 361 | 100,635 |
clabby93 | 7.2% | 48 | 262 | 59,089 |
txsneakerheads | 7.6% | 40 | 234 | 66,707 |
sneaker2014 | 7.6% | 38 | 276 | 68,475 |
pondon | 8.2% | 33 | 214 | 75,712 |
jerseysole1 | 8.5% | 41 | 244 | 66,301 |
number2377 | 8.7% | 9 | 769 | 190,142 |
melissa-michigan | 8.8% | 11 | 540 | 151,703 |
atljerseys | 9.2% | 34 | 256 | 72,234 |
thecoolshoeshine | 9.7% | 2 | 4023 | 1,043,830 |
shoezeum | 9.8% | 8 | 632 | 218,236 |
soleoriginal | 10.0% | 26 | 322 | 84,867 |
keonhazelt | 10.1% | 23 | 427 | 88,933 |
yellownsxt | 10.9% | 12 | 581 | 137,216 |
sole-ultimatum | 12.9% | 16 | 391 | 126,499 |
brooklynajays | 13.5% | 7 | 1039 | 237,257 |
soletitan | 13.7% | 36 | 309 | 70,384 |
sole_elite | 15.2% | 27 | 269 | 83,512 |
footageberkeley | 16.7% | 28 | 349 | 83,436 |
footsoldiers | 17.4% | 18 | 426 | 115,446 |
adogcool | 18.2% | 47 | 29 | 59,878 |
nyzcorp | 18.9% | 49 | 312 | 59,047 |
croatianstyle | 19.0% | 14 | 429 | 130,187 |
sneakerkid | 19.3% | 42 | 131 | 66,106 |
binnybox | 20.2% | 17 | 274 | 116,557 |
checkmarksthespot | 25.3% | 32 | 313 | 76,707 |
A few notes about our methodology:
- The sales volume and dollars listed above are for sales of sneakers in all conditions – Deadstock and Used – but Price Deviation is just for Deadstock. We did not analyze the relative pricing of Used sneakers because “Used” can mean anything from VVVVNDS to beater
- We did not attempt to account for any differences due to Buy-It-Now versus true auctions
- Of the 830+ sneakers in our database, only 227 were sold by at least 5 of the Top 50 sellers, which was our criteria for including in our analysis. This ended up being 14,565 total sales which were used to create these rankings, which represents 83% of the total DS sales by the Top 50.
- There does not appear to be any correlation between Sales Volume and Price Deviation, although we did not perform any regression-type analyses to confirm
A few things we noticed about the resellers:
- Sole Supremacy is the number 1 reseller in both number of sales (7,455) and sales dollars ($1.4 M), and has the third lowest pricing! In fact, at -8.2% price deviation, they are only .1% away from having the lowest prices. Incredible! They only use true auctions, no Buy-it-Now, but they also sell for set prices on their website. If you take anything away from our analysis, it should be this: Sole Supremacy is impressive.
- At +25.3% more than the average, checkmarksthespot is by far the most expensive reseller. Eight others are over 15%.
- Only 12 of the 50 resellers analyzed had a negative Price Deviation. This means that the large majority of Top 50 resellers (76%) are pricing their sneakers above the market average. This makes sense because, as we discussed in a previous post, sellers with more eBay feedback can command higher prices than those with less.
Have you purchased from any of these sellers? What was your experience like?
I have 63000 and 450 sales from June to now. Where am I at? Make-an-offer13
It’s good you asked that because it gives us another opportunity to mention the caveat that could be missed in the article above: This list is based on the 840+ sneakers that we track. Those sneakers can be seen on our Price Guide. We did a quick spot check of your current eBay auctions and of the 38 live, only 16 are of sneakers we track. Assuming something even remotely close to that ratio holds true for your past sales, you’d definitely fall from $63k to below $57k, which was #50 on our list. Sorry that our limitations excluded you, but thanks for raising the issue. As we continue to add more sneakers to our database, perhaps you’ll show up in our next seller list.
Just fuckin with you guys, appreciate the response though. Hopefully ill be able to make the next one
Nah, it’s a good issue to raise. Others prob genuinely pissed they were excluded.
Where would Damruff, ATBBoston and Rawsneaks fall?
Raw-sneaks was #366 with $12.5k sold, ATBBoston was #818 with $7800 and Damruff wasn’t on our list. Maybe the name is spelled differently? If you were expecting larger volumes, see the reply to mcn88 above.
[…] At the time this went to print Campless had 118 Facebook fans, 250 251 followers on Twitter and sadly, not enough search volume to register in Google’s keyword reporting. For now, ours is a labor of love and we appreciate the slow, steady increase in awareness that has been building in the sneaker community. In the meantime, instead of clicking refresh on our stats page every 10 minutes, we’re taking a look at how some of our sneakerhead brethren stack up when it comes to social reach. This is why we refer to ourselves as a sneakerhead data company, as opposed to simply sneaker data – we track data on all things related to the community, not just the kicks. Case in point, our recent article on the Top 50 eBay Resellers. […]
I was curious where I fell in regards to your tracking. My sales are somewhere in the 100K area. Touchdownsports28.
We have only $4741 for you in 2013. To explain the variance in volume, see the reply to mcn88 above. Could be that you are selling sneakers we don’t track. It could also be that there is too much “noise” in your auctions which prevents us from being able to identify what shoe is actually being sold. An example of “noise” is when a seller puts a lot of keywords in the title or description of other shoes so they come up in a search. For example, if you were selling Kobe 6 Grinch and the title said “Kobe 6 Grinch Kobe 7 Kobe 8 Christmas Air Jordan 6 7 8”. We are usually able to see through a lot of noise, but sometimes not. I have no way of knowing if your auctions have noise, just explaining some of the reasons why we might see less sales than you actually have. Hope this makes sense.
Where is Charlespokerface360? I buy all my kicks from him