Top 50 eBay Resellers. Who has the Highest Prices?

Back in September we did a Top 25 eBay Reseller list. We ranked eBay sneaker sellers by number of sneakers sold and total sales (in dollars) for the 12 months prior to September 2013, based on the 722 sneakers that we tracked at that time.  A few weeks ago, TheShoeGame was nice enough to share the data that we collected in an article on their site (which has become a habit for them).

TheShoeGame article generated decent interest from the sneaker community, and we now have another 4 months and 110 sneakers in our database, so it seemed like a good time to refresh (and improve) our eBay seller analysis.

To start, we’ve upped the list from 25 to Top 50 and are ranking by dollars, not number of sales.  We’re using 2013 eBay sales, all sizes, all conditions, for the 830+ sneakers listed in this edition of the Sneaker Price Guide.  Here’s the new list, including previous rank:

Top 50 Ranking – By Sales

Seller Volume Sales ($) Rank Prev. Rank
solesupremacysales            7,455            1,390,727 1 1
thecoolshoeshine            4,023            1,043,830 2 2
iconic_footwear            1,169               273,340 3 10
kixrx            1,048               269,064 4 6
valerio-e38            1,117               244,825 5 8
sneakertique            1,269               241,252 6 3
brooklynajays            1,039               237,257 7 7
shoezeum                632               218,236 8 4
number2377                769               190,142 9 5
dreamonblanket                588               168,426 10 20
melissa-michigan                540               151,703 11 17
yellownsxt                581               137,216 12 11
nana4413                689               133,906 13 14
croatianstyle                429               130,187 14 N/R
richiedge                544               126,852 15 N/R
sole-ultimatum                391               126,499 16 25
binnybox                274               116,557 17 N/R
footsoldiers                426               115,446 18 13
mr_evj                324               112,372 19 N/R
completelocker                439               109,562 20 15
mad4shoes-2012                361               100,635 21 N/R
ezsneakers12                261                  98,228 22 N/R
keonhazelt                427                  88,933 23 19
tasmith9                321                  85,734 24 N/R
shoe_depot                443                  85,451 25 N/R
soleoriginal                322                  84,867 26 24
sole_elite                269                  83,512 27 N/R
footageberkeley                349                  83,436 28 N/R
rcdewh                284                  80,398 29 N/R
temporadio                367                  80,284 30 N/R
blancopopular                396                  78,735 31 N/R
checkmarksthespot                313                  76,707 32 N/R
pondon                214                  75,712 33 N/R
atljerseys                256                  72,234 34 N/R
bossproducts336                259                  71,673 35 N/R
soletitan                309                  70,384 36 12
sneakercandy                293                  69,568 37 N/R
sneaker2014                276                  68,475 38 N/R
sneakerchamp619                202                  67,673 39 N/R
txsneakerheads                234                  66,707 40 21
jerseysole1                244                  66,301 41 N/R
sneakerkid                131                  66,106 42 N/R
vito4400                371                  65,683 43 18
shoe_emporium                321                  64,602 44 N/R
pngee1                264                  63,686 45 N/R
mbaymkt                267                  63,569 46 N/R
adogcool                  29                  59,878 47 N/R
clabby93                262                  59,089 48 N/R
nyzcorp                312                  59,047 49 N/R
amazing-flavor                315                  57,609 50 N/R

Numbers 1 and 2 retained their crowns, which is not surprising considering how much farther ahead of number 3 they both are (637% and 344% more, respectively, in number of sales).  Our previous #9, highfashion85, disappeared from the list entirely – which is odd because 75% of the data was the same in both rankings.  We have 8 new entrants into the Top 25, including croatianstyle who climbed the highest, all the way to #14.  The ShoeZeum, whom we’ve been tracking separately, retained a spot in the Top 10 but dropped four spots to #8.

In addition to sales and dollars, we’ve conducted another analysis:  Who has the highest prices?

We’ve calculated the average price of the DS shoes from each of the Top 50 resellers and compared those prices to the average prices we’ve calculated for the market as a whole (listed in our Sneaker Price Guide).  We then calculated the average Price Deviation percentage for each reseller – that is to say, how much higher or lower their prices are from the average.  For example, if reseller X has an average Price Deviation of +10%, that means that, on average, their prices on DS shoes are 10% higher than the rest of the market.

Here is a very detailed chart showing our results:

Top 50 Ranking – Highest & Lowest Prices

Most Expensive Sellers v2

As an alternate view, here are the Top 50 resellers listed in order of average Price Deviation, from lowest prices to highest:

Seller Price Deviation Sales Rank Volume Sales ($)
blancopopular -8.3% 31 396          78,735
sneakercandy -8.2% 37 293          69,568
solesupremacysales -8.2% 1 7455    1,390,727
shoe_emporium -5.4% 44 321          64,602
shoe_depot -3.8% 25 443          85,451
vito4400 -2.9% 43 371          65,683
valerio-e38 -2.1% 5 1117       244,825
nana4413 -1.9% 13 689       133,906
mbaymkt -1.6% 46 267          63,569
pngee1 -1.0% 45 264          63,686
bossproducts336 -0.9% 35 259          71,673
sneakerchamp619 -0.9% 39 202          67,673
temporadio -0.8% 30 367          80,284
tasmith9 1.2% 24 321          85,734
mr_evj 1.5% 19 324       112,372
amazing-flavor 1.9% 50 315          57,609
sneakertique 2.0% 6 1269       241,252
rcdewh 2.2% 29 284          80,398
ezsneakers12 2.4% 22 261          98,228
richiedge 3.2% 15 544       126,852
dreamonblanket 5.0% 10 588       168,426
completelocker 6.0% 20 439       109,562
iconic_footwear 6.5% 3 1169       273,340
kixrx 6.8% 4 1048       269,064
mad4shoes-2012 6.9% 21 361       100,635
clabby93 7.2% 48 262          59,089
txsneakerheads 7.6% 40 234          66,707
sneaker2014 7.6% 38 276          68,475
pondon 8.2% 33 214          75,712
jerseysole1 8.5% 41 244          66,301
number2377 8.7% 9 769       190,142
melissa-michigan 8.8% 11 540       151,703
atljerseys 9.2% 34 256          72,234
thecoolshoeshine 9.7% 2 4023    1,043,830
shoezeum 9.8% 8 632       218,236
soleoriginal 10.0% 26 322          84,867
keonhazelt 10.1% 23 427          88,933
yellownsxt 10.9% 12 581       137,216
sole-ultimatum 12.9% 16 391       126,499
brooklynajays 13.5% 7 1039       237,257
soletitan 13.7% 36 309          70,384
sole_elite 15.2% 27 269          83,512
footageberkeley 16.7% 28 349          83,436
footsoldiers 17.4% 18 426       115,446
adogcool 18.2% 47 29          59,878
nyzcorp 18.9% 49 312          59,047
croatianstyle 19.0% 14 429       130,187
sneakerkid 19.3% 42 131          66,106
binnybox 20.2% 17 274       116,557
checkmarksthespot 25.3% 32 313          76,707

A few notes about our methodology:

  • The sales volume and dollars listed above are for sales of sneakers in all conditions – Deadstock and Used – but Price Deviation is just for Deadstock.  We did not analyze the relative pricing of Used sneakers because “Used” can mean anything from VVVVNDS to beater
  • We did not attempt to account for any differences due to Buy-It-Now versus true auctions
  • Of the 830+ sneakers in our database, only 227 were sold by at least 5 of the Top 50 sellers, which was our criteria for including in our analysis.   This ended up being 14,565 total sales which were used to create these rankings, which represents 83% of the total DS sales by the Top 50.
  • There does not appear to be any correlation between Sales Volume and Price Deviation, although we did not perform any regression-type analyses to confirm

A few things we noticed about the resellers:

  • Sole Supremacy is the number 1 reseller in both number of sales (7,455) and sales dollars ($1.4 M), and has the third lowest pricing!  In fact, at -8.2% price deviation, they are only .1% away from having the lowest prices.  Incredible!  They only use true auctions, no Buy-it-Now, but they also sell for set prices on their website.  If you take anything away from our analysis, it should be this:  Sole Supremacy is impressive.  
  • At +25.3% more than the average, checkmarksthespot is by far the most expensive reseller. Eight others are over 15%.
  • Only 12 of the 50 resellers analyzed had a negative Price Deviation.  This means that the large majority of Top 50 resellers (76%) are pricing their sneakers above the market average.  This makes sense because, as we discussed in a previous post, sellers with more eBay feedback can command higher prices than those with less.

Have you purchased from any of these sellers?  What was your experience like?

Advertisements

10 comments

  1. I have 63000 and 450 sales from June to now. Where am I at? Make-an-offer13

    1. It’s good you asked that because it gives us another opportunity to mention the caveat that could be missed in the article above: This list is based on the 840+ sneakers that we track. Those sneakers can be seen on our Price Guide. We did a quick spot check of your current eBay auctions and of the 38 live, only 16 are of sneakers we track. Assuming something even remotely close to that ratio holds true for your past sales, you’d definitely fall from $63k to below $57k, which was #50 on our list. Sorry that our limitations excluded you, but thanks for raising the issue. As we continue to add more sneakers to our database, perhaps you’ll show up in our next seller list.

      1. Just fuckin with you guys, appreciate the response though. Hopefully ill be able to make the next one

      2. Nah, it’s a good issue to raise. Others prob genuinely pissed they were excluded.

  2. Where would Damruff, ATBBoston and Rawsneaks fall?

    1. Raw-sneaks was #366 with $12.5k sold, ATBBoston was #818 with $7800 and Damruff wasn’t on our list. Maybe the name is spelled differently? If you were expecting larger volumes, see the reply to mcn88 above.

  3. […] At the time this went to print Campless had 118 Facebook fans, 250 251 followers on Twitter and sadly, not enough search volume to register in Google’s keyword reporting.  For now, ours is a labor of love and we appreciate the slow, steady increase in awareness that has been building in the sneaker community.  In the meantime, instead of clicking refresh on our stats page every 10 minutes, we’re taking a look at how some of our sneakerhead brethren stack up when it comes to social reach.  This is why we refer to ourselves as a sneakerhead data company, as opposed to simply sneaker data – we track data on all things related to the community, not just the kicks.  Case in point, our recent article on the Top 50 eBay Resellers. […]

  4. I was curious where I fell in regards to your tracking. My sales are somewhere in the 100K area. Touchdownsports28.

    1. We have only $4741 for you in 2013. To explain the variance in volume, see the reply to mcn88 above. Could be that you are selling sneakers we don’t track. It could also be that there is too much “noise” in your auctions which prevents us from being able to identify what shoe is actually being sold. An example of “noise” is when a seller puts a lot of keywords in the title or description of other shoes so they come up in a search. For example, if you were selling Kobe 6 Grinch and the title said “Kobe 6 Grinch Kobe 7 Kobe 8 Christmas Air Jordan 6 7 8”. We are usually able to see through a lot of noise, but sometimes not. I have no way of knowing if your auctions have noise, just explaining some of the reasons why we might see less sales than you actually have. Hope this makes sense.

  5. Keith jones · · Reply

    Where is Charlespokerface360? I buy all my kicks from him

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: