With word coming yesterday from Ronnie Fieg that his Puma Disc Blaze COA’s are dropping stateside this weekend, let’s take a look back at some of his epic 2013 releases and how they’ve been doing on the resell market.
|Sneaker||Release||Volume||Avg. Price||High Price||Low Price||Volatility|
- As always, we are reporting eBay sales. Time-frame is release date through the end of 2013
- Volume = total sales, deadstock and used
- All price points (Average, High, Low, Volatility) are based on Deadstock only
- There were only 36 Used pairs – 15 for each of the ECPs, 4 High Risk, 2 Flamingo
- Volatility = Standard Deviation of Price divided by Average Price
- Flamingo’s had the highest average price at $447. ECP Miami had the highest single sale at $600.
- Daytona’s had the second highest volume at 249, but were released at the end of November, meaning they sold all of those pairs in just one month. High volume in a short period of time, combined with relatively low average price ($256, only $4 more than the lowest) means that Daytonas were probably the least limited of the seven pairs.
- Although it was released in 2012, the Puma Disc Cove sold 64 pairs in 2013 at an average price of $235.
So how much money did resellers make off the Fieg brand in 2013?
|Sneaker||Volume||Avg. Price||Tot. Rev.||Retail Price||Profit||Resell Premium|
- Total revenue was $420,948. Profit was $236,103
- The ECP Miami’s brought in the most profit at $68k, but the Flamingo’s had the highest resell premium (margin) at 198%
Did you cop any of Ronnie’s 2013 drops? How did you do versus the eBay average price?