Ronnie Fieg’s 2013 by the Numbers

With word coming yesterday from Ronnie Fieg that his Puma Disc Blaze COA’s are dropping stateside this weekend, let’s take a look back at some of his epic 2013 releases and how they’ve been doing on the resell market.

Ronnie Fieg 2013

More data:

Sneaker Release Volume Avg. Price High Price Low Price Volatility
Asics-GT-II-Ronnie-Fieg-High-Risk 20-Feb 71 362 500 243 15%
Asics-Gel-Lyte-III-Ronnie-Fieg-ECP-Knicks 2-May 222 394 590 213 18%
Asics-Gel-Lyte-III-Ronnie-Fieg-ECP-Miami 2-May 279 390 600 233 16%
Asics-Gel-Lyte-III-Ronnie-Fieg-Flamingos 2-Aug 135 447 580 299 14%
Asics-Gel-Lyte-V-Ronnie-Fieg-Volcano 25-Oct 121 376 465 260 12%
New-Balance-1600-Ronnie-Fieg-Daytona 29-Nov 249 256 390 153 16%
New-Balance-577-Ronnie-Fieg-Americana 3-Dec 117 252 360 180 16%

Methodology:

  • As always, we are reporting eBay sales.  Time-frame is release date through the end of 2013
  • Volume = total sales, deadstock and used
  • All price points (Average, High, Low, Volatility) are based on Deadstock only
  • There were only 36 Used pairs – 15 for each of the ECPs, 4 High Risk, 2 Flamingo
  • Volatility = Standard Deviation of Price divided by Average Price

The Sneakers:

  • Flamingo’s had the highest average price at $447.  ECP Miami had the highest single sale at $600.
  • Daytona’s had the second highest volume at 249, but were released at the end of November, meaning they sold all of those pairs in just one month.  High volume in a short period of time, combined with relatively low average price ($256, only $4 more than the lowest) means that Daytonas were probably the least limited of the seven pairs.
  • Although it was released in 2012, the Puma Disc Cove sold 64 pairs in 2013 at an average price of $235.

The Profit:

So how much money did resellers make off the Fieg brand in 2013?

Sneaker  Volume  Avg. Price  Tot. Rev.  Retail Price  Profit  Resell Premium
Asics-GT-II-Ronnie-Fieg-High-Risk  71  362  25,702  145  15,407  150%
Asics-Gel-Lyte-III-Ronnie-Fieg-ECP-Knicks  222  394  87,441  145  55,251  172%
Asics-Gel-Lyte-III-Ronnie-Fieg-ECP-Miami  279  390  108,797  145  68,342  169%
Asics-Gel-Lyte-III-Ronnie-Fieg-Flamingos  135  447  60,290  150  40,040  198%
Asics-Gel-Lyte-V-Ronnie-Fieg-Volcano  121  376  45,454  160  26,094  135%
New-Balance-1600-Ronnie-Fieg-Daytona  249  256  63,780  175  20,205  46%
New-Balance-577-Ronnie-Fieg-Americana  117  252  29,483  160  10,763  57%
TOTAL  1194  420,948  236,103
  • Total revenue was $420,948.  Profit was $236,103
  • The ECP Miami’s brought in the most profit at $68k, but the Flamingo’s had the highest resell premium (margin) at 198%

Did you cop any of Ronnie’s 2013 drops?  How did you do versus the eBay average price?

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One comment

  1. […] he is now dropping 3.75 new collabs per month – unofficial stat.  For real, check out the feature we did on his 2013 releases, including resell volume sold and average DS price.  We predict that by this […]

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